AWARD-WINNING ‘KHOONTA’ LIGHTS UP TIMES SQUARE; SECOND POSTER UNVEILED ON ICONIC NYC BILLBOARD
From Cannes to International Awards to Times Square — KHOONTA Continues Its Remarkable Global Journey
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New York : New York City witnessed a vibrant celebration of cinema, culture and music as the second official poster of the award-winning feature film KHOONTA was unveiled on a spectacular Times Square billboard on Sunday, August 9, 2026.
The special celebration brought together community leaders, celebrities, film supporters, well-wishers and members of the public, who gathered to witness another significant milestone in the film’s growing international journey.
The event was organized by B n H Buzz Creators, with media coverage by TV Asia and The World Voice.
TIMES SQUARE TURNS INTO A CELEBRATION OF CINEMA AND CULTURE
The excitement continued beyond the poster unveiling. Following the release, guests began dancing to “Budi Diwali Harul,” the energetic Pahadi song featured in KHOONTA and sung by Natti Star Ajay Chauhan.
The infectious rhythm soon drew members of the audience and people gathered nearby, who enthusiastically joined the celebration. Times Square became a vibrant showcase of Pahadi music, Indian culture and independent cinema.
For the KHOONTA team, seeing a regional Indian song bring people together at one of the world’s most iconic locations was a particularly meaningful moment.
FROM CANNES TO LONDON, KOLKATA AND NOW TIMES SQUARE
The Times Square poster unveiling marks another important milestone in KHOONTA’s expanding international journey.
The film held its Market Premiere Screening at Cannes in May 2026 and subsequently received the Best Foreign Feature Film Award at the London Independent Film Awards. It was later honored with the Best Indian Feature Film Award by the Indian Movie Awards in Kolkata, India.
With its second poster now displayed on a Times Square billboard, KHOONTA continues to take its story, culture and message to audiences across the world.
A STORY ROOTED IN HUMAN EMOTION, CULTURE AND NATURE
KHOONTA is an emotionally driven feature film rooted in the beauty, traditions and cultural heritage of the Himalayan region.
Through a story of love, loss, faith, hope and human connection, the film also explores humanity’s relationship with nature and the consequences of disturbing its delicate balance. The film aims to introduce international audiences to the rich culture, traditions, music and natural beauty of the Pahadi region while presenting a powerful human story. Producer Mukesh Modi expressed his gratitude to everyone who attended the Times Square celebration and supported the film’s international journey.
“Seeing KHOONTA on a Times Square billboard was a very emotional and proud moment for our entire team. But what made the evening even more special was watching people come together and dance to our Pahadi song, Budi Diwali Harul.
Our dream is to take meaningful Indian stories, regional culture and independent cinema to audiences around the world. I am deeply grateful to everyone who continues to support KHOONTA.”
KHOONTA’S GLOBAL JOURNEY CONTINUES
From the mountains of India to Cannes, from international award recognition to the bright lights of Times Square, KHOONTA continues to demonstrate how an independent film with strong cultural roots and a meaningful story can connect with audiences across borders.
The Times Square celebration was more than a poster unveiling—it became a celebration of Indian cinema, Pahadi heritage, music, community and the universal power of storytelling.